Loan and Call Option Model
The loan and call option model is a market making arrangement where the issuer lends tokens to the market maker for inventory, and the market maker is compensated with call options over some or all of those tokens rather than a cash fee. It is the most common structure in crypto market making and the one most often misunderstood by first time issuers.
TradFi parallel: Like granting a broker warrants over your stock instead of paying a cash retainer, so their upside comes from the share price rather than from a fee for service.
Key Takeaways
- 01The issuer lends tokens for inventory and pays no cash, the market maker is compensated with call options over those tokens
- 02The firm's largest return typically comes from the options rather than from the quoting service itself
- 03A strike ladder across multiple price levels aligns incentives better than a single low strike
- 04Option coverage below the full loaned amount keeps part of the firm's return tied to service quality
- 05Return mechanics for unexercised tokens should be scheduled, because an unstructured return can move a thin market
- 06Because compensation is not tied to quoting, measurable spread, depth and uptime obligations matter more under this model, not less
How It Works
The mechanics are straightforward. The issuer lends a quantity of tokens for a defined term. The market maker uses that inventory to quote both sides of the book. At the end of the term the market maker either returns the tokens or exercises call options to buy some portion at pre agreed strike prices, typically set at a premium to the price at the time of the loan. The issuer pays no cash, which is why the structure is attractive to teams with limited treasury.
The incentive question is what makes the structure contentious. Under a cash retainer the market maker is paid to quote, and quoting quality is the whole of the service. Under a loan and call option the firm's largest source of return is the option, whose value rises with the token price and with volatility. A firm holding options struck well above the current price has a different relationship to price movement than a firm on a flat fee. That does not make the structure wrong. It makes the quoting obligations, and the ability to measure them, more important rather than less.
The terms that matter most to an issuer are strike ladder, option coverage, term length and return mechanics. A strike ladder spread across several price levels is generally better aligned than a single low strike. Option coverage well below 100 percent of the loaned amount keeps some of the firm's return tied to the service rather than the option. Term length should match the period over which the issuer actually needs liquidity support. Return mechanics should say exactly how unexercised tokens come back and on what schedule, since a large unstructured return can itself move a thin market.
Real World Examples
Single low strike over the full loan
An issuer grants options over the entire loaned amount at one strike just above the loan date price. Almost all of the firm's expected return sits in the option, and very little in the quoting service. Spreading strikes across several levels and covering less than the full amount rebalances that.
Loan term outlasting the liquidity need
A twenty four month loan is agreed for a token whose main liquidity risk sits in the first two quarters after listing. The issuer carries option exposure long after the service has stopped being the reason for the arrangement. Matching term to need limits that.
Unscheduled return of unexercised inventory
At term end a large unexercised balance returns to the issuer in a single transfer, and the market maker's quotes come off the book at the same time. Staging the return, and overlapping it with any successor arrangement, avoids a liquidity gap at exactly the wrong moment.
Frequently Asked Questions
Is the loan and call option model bad for issuers?
No, it is a legitimate structure and it is the reason many early stage teams can afford market making at all. The risk is not the structure, it is signing one without measurable quoting obligations. Because compensation does not depend on quote quality, the agreement has to make quote quality measurable and enforceable on its own terms.
How should strike prices be set?
A ladder across several levels above the loan date price is generally preferable to a single strike. It spreads the firm's return across a range of outcomes rather than concentrating it at one price point, and it reduces the gap between the firm's best outcome and the issuer's.
What happens to the loaned tokens if the arrangement ends early?
That depends entirely on the agreement, which is why the return mechanics clause matters. It should specify the notice period, the return schedule, and whether options survive early termination. Silence here tends to be resolved in favour of whoever holds the tokens.
Can an issuer combine a loan with a retainer?
Yes, hybrid structures are common. A smaller option package alongside a modest cash retainer moves some of the firm's return back onto the service being delivered, at a cash cost. Which mix is right depends on treasury runway and on how much the issuer values incentive alignment over cash preservation.
Related Terms
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Supply-side analysis for educational purposes. Not financial advice. Verify assumption and precision labels on the relevant token page.